There are five major external forces that affect the sales and marketing activities. Operating outside of a particular company and the companies are, for the most part, to their violence. It is these forces to prevent or to increase your success right now?
The general economic
Economic factors include the nature and direction of the economy, in which the firm operates. For international companies, contains the world economy. We know that consumption is influenced bythe wealth of the people and business people must plan accordingly. Some important considerations are the availability of credit and the amount of disposable income in a given market. Both inflation and interest rates and the GDP of a country and other economic factors that help or hinder your marketing efforts can be.
Beliefs and social attitudes
People are conditioned to react to different stimuli in a unique way. Whether it is the general culture, families,Education or religion, we are trained to respond positively and negatively to certain things for others. Company imposed beliefs, attitudes and lifestyles that are accepted by the masses. These attitudes often change people who are trying to ensure that the requirements placed on them by the world around them to make room. How do they do to increase demand for certain types of clothing, technical equipment, leisure activities and other products / services, while demand for other alternatives fadingremoved.
Policy
Political factors are the legal and regulatory issues, industries and individual companies to control. There are several issues to consider, to protect the adoption fair, antitrust, taxation, wages and other government activities to different classes in society.
Technology
The technology continues to improve at an exponential rate. The best companies keep pace with technological changes and use them to do more work ina shorter time. Marketers must be aware of changes that may affect their companies and industries. New equipment, techniques and strategies can help companies stay ahead of the competition and avoid obsolescence.
Ecology
This concept refers to how people interact with the physical environment. More than ever, is the world in general regards the pollution and loss of habitat and biodiversity. This has implications for companies in almost all sectors andalso "green" products and the company produces.
How are these factors for your company? If one or more of them interfere with the sales and commercial success, now is the time to be creative. Think of ideas that promote growth and move your company forward.
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